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To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from…
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Uber Technologies Inc. was founded as UberCabs in March 2009 and is now more commonly known simply as Uber. Of the three original co-founders, only Garrett Camp and Travis Kalanick remain, with Oscar Salazar having amicably left in 2011, soon after Uber’s services and mobile app officially launched in San Francisco. Following an initial seed…
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So you’ve finally finished your App and are ready to let it loose into the App Stores, and with 2,000,000+ apps on the Apple App Store and 2,200,000+ on Google Play – getting your App amongst that list can’t be that hard, right? Not always. Apple and Google’s App Stores have guidelines that need to…
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For as long as there have been websites, there have been search engines. In fact, an offline equivalent of the first search engine – Archie – actually debuted before there were even any sites on the web. And, for as long as there have been search engines, there has been SEO. But of all the…
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It’s certainly no secret that mobile marketing is the future for businesses, from small to large and anywhere in between. All signs point towards opting for a ‘mobile-first’ approach to marketing, with Google going as far as to introduce a mobile-first index for search results. So what can you do to stay on top in…
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  10 years ago today Steve Jobs unveiled to the world the first iPhone product from Apple at Macword 2007 in San Francisco. In this famous keynote he described the new iPhone revolution as three things – “An iPod, a phone and an internet communicator. An iPod, a phone… are you getting it? These are…
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It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend the last few weeks of each year focusing on marketing, sales and customer service over the holiday season, not reading…
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When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app marketing. There are only a handful of apps that are based on a million-dollar-idea to drive app downloads by itself. This is why app marketing…
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If a picture is worth a thousand words, then an App screenshot is worth a thousand downloads. In fact, even more than a thousand. In this guide, we look at some of the best examples of App Promotion and share the best strategies on how to create engaging screenshots that will increase your downloads by…
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