Blog

We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marketing it effectively. App store descriptions don’t exactly give you much space to highlight the most interesting aspects of what…
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One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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Gone are the days when all you needed to sell your car was a showroom and some white boards in the car windows telling your potential customers their prices. Nowadays, people are embracing the digital age, with a reported 81% of people using their mobile phones to research potential car purchases before committing to buy….
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As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this question with a social media marketing guide. While these have their place, there’s plenty you can learn just by looking at what other people have done. Facebook, Twitter, and…
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Black Friday is the biggest shopping day of the year in the United States. The day after Thanksgiving has long been declared the official start to the holiday season. Many people have the day off, products start going on sale, people flood malls and shops across the country, and an insane amount of money is…
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Radio has always been at the cutting edge of technology, and with online stations becoming huge, traditional radio stations need to adapt alongside them and embrace the internet to survive. So, where to start? Facebook Never underestimate the power of Facebook when it comes to gaining new listeners. If you’ve not already, set up a…
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Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more…
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How many times have you heard someone say “There’s an app for that,” and then you wanted to cringe because you’ve heard that so many times before? I feel you. It’s getting cliche, agreed. Still, in trying to introduce this particular blog post, I feel I would be remiss if I did not take this…
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