Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
Read More
There’s no escaping the fact that we live in a fast-paced world. When we want something, we want it now, and if we are left waiting around we’re going to be far from happy. With this in mind, when it comes to our buying habits online, the whole scenario is no different. Whether it’s buying…
Read More
AppInstitute, the simple, code-less app building solution for small businesses, announces the launch of their new product release enabling customers to create Progressive Web Apps, a future-proof app solution that works across all mobile and tablet devices without the friction of the App Store. The launch comes after 12 months of development work and coincides…
Read More
Update: for the latest on Apple’s submission procedures, check out this article on the knowledge base. There’s been an awful lot of talk over the past few months within the app community around the new change to Apple’s App Store guidelines made on 8th June 2017, and specifically, rule 4.2.6 which states that “Apps created…
Read More
We’re delighted to announce an exciting new partnership with Zoho CRM and an extension listing in the Zoho Marketplace for their recently launched AppSmart product. AppSmart for Zoho CRM allows businesses to use Zoho CRM’s features to connect instantaneously with customers through secure 1 to 1 chat and push notification messaging, via their own integrated…
Read More
The true purpose of an onboarding process is still education, but while this was once focused on helping users understand how to use the app, it has now shifted to showing users the benefit and value in using the app. And the benefit of a good onboarding process for you is happy customers who keep…
Read More
Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
Read More
Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
Read More
AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost double their current global customer base whilst also increasing their international bias. AppInstitute is working closely with the Appsme team to ensure each and every app is migrated seamlessly onto their…
Read More
Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was designed to educate small and medium-sized organisations on how to leverage the power of mobile marketing and build their own mobile app regardless of their technical ability. AppInstitute hosted 18 businesses from across…
Read More