Effective communication is the backbone of any successful customer service strategy. With the rise of digital channels, customers expect a variety of choices for reaching out to companies for support or information. However, with so many channels to choose from, it can be difficult for businesses to know which ones to prioritize and how to…
Read More
Every business needs a strong customer service team. They’re the face of your company, and will be the first touchpoint people come to if they ever have a question, concern, or complaint to make. So, not only do you need to ensure that you hire the right people for this job, but you also have…
Read More
It’s one thing to get a customer to buy from you one time, but another challenge altogether to keep them as a recurring client. By fostering stronger connections with your clients, you can encourage them to remain loyal to you even in the face of strong competition. Today’s consumers are bombarded with ads, marketing communications,…
Read More
In marketing as in physics, friction impedes motion and slows things down. So, when it comes to optimizing your customer’s journey, friction is the last thing you want to create. Anything that makes it more difficult for your customers to smoothly move through the process toward converting can be considered friction and, the more friction…
Read More
Does your business use a stamp card rewards scheme to build customer loyalty? If so, you could benefit from moving away from a physical card-and-stamp-based program to a system run through a digital stamp card app. Digital stamp cards simplify the process of running a loyalty program for both the customer and the business. This…
Read More
Having a core of loyal customers can be a great revenue stream for your business. That’s because on average, existing customers have been found to spend 31 percent more when compared to new ones. The question is, how can you encourage your new customers to become loyal ones? The most important thing is that you…
Read More
Restaurants that enjoy steady business make it look easy. Regulars return again and again, even on weeknights. Business is brisk. Check averages are high. But don’t be fooled: Customer loyalty doesn’t just happen; it must be earned. Behind the scenes, successful restaurants are hard at work – using these 7 secrets to build customer loyalty….
Read More