Image Source: depositphotos.com How do people choose what products and services to invest in? Well, some will opt for solutions and brands that are familiar to them. Others will seek out the best deals. And a portion of consumers will prioritize convenience. But no matter how your target audience makes purchasing decisions, one thing’s guaranteed:…
Read More
Humans love storytelling. While you may not think this has much to do with your business’s website, the truth is that your website copy can tap into this very human reality and convert more of your visitors into paying customers. By failing to spend the time and effort necessary to craft effective website copy, you…
Read More
If you’ve spent any time in the marketing world, you’ve probably heard the common refrain that “content is king” more than a few times. The truth is, it’s oft-repeated because it’s true. Content marketing is a powerful tool to have in your arsenal because it’s effective in multiple ways For instance, it contributes to SEO…
Read More
Content creation is the heart of any digital content marketing agency . Statistics reveal 91% of B2B marketers use content marketing to reach customers, and 86% of B2C marketers think it is an essential strategy for growth. The reason for this isn’t far-fetched. First, content marketing allows businesses to provide immense value for their audience…
Read More
Having a strong content strategy is a very important part of digital marketing and running an online business. But, to succeed as a content strategist, you need a certain set of skills and a bit of expert knowledge. In this article, we’re going to outline some tips for becoming a content strategist, which will allow…
Read More
Content is basically the major way you communicate with your customers in the digital age. So it makes sense to say that the way you produce and distribute your content makes or breaks your business. Although perfect content for each business depends on different factors, there are some must-know factors that would work for almost…
Read More
A company blog is a crucial component of any digital business footprint. It’s no longer enough to just have a website or a Facebook page—your company needs to create and share stories related to what you do. Why? Some telling stats: 6 of 10 online marketers believe that they’ve gotten new customers just through blogging;…
Read More
Let’s admit it, there is so much buzz around link building these days! Some say that these practices are dying giving way to content marketing and natural links. Some argue that it’s still a core element of SEO. Well, these ideas didn’t arise out of thin air. We’re seeing Google steadily evolving! Its algorithms are…
Read More
As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
Read More
For most small businesses, the need to attract and retain customers is being hindered by one simple fact: they don’t blog. Blogging in the modern marketplace is a fundamental requirement for success, and if your business or brand isn’t administering a blog, you are selling yourself and your business short. Market statistics on blogging suggest…
Read More