It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this…
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These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online school marketing tips. Promoting your school with online search A lot of…
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This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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Communication, professionalism, and leaving a lasting impression. Those may be the key components of a happy business. All of which funnel into how your customer perceive you. What you may not realize is that all of these actions on your part can actually increase your word of mouth marketing. Meaning, happy customers will refer you,…
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When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
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Let’s admit it, there is so much buzz around link building these days! Some say that these practices are dying giving way to content marketing and natural links. Some argue that it’s still a core element of SEO. Well, these ideas didn’t arise out of thin air. We’re seeing Google steadily evolving! Its algorithms are…
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Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
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