Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
Read More
Before marketers set out on their mobile marketing campaigns, they ask themselves two important questions: How much should our business spend on mobile marketing? What percentage of our overall marketing budget should we allocate to mobile? Hopefully, by the end of this article, you should have a better idea of how to answer those two…
Read More
Marketers are quick to recognize the opportunities presented by new consumer-facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time. From…
Read More
There is only one purpose for every email you ever send: for the email to be opened and avoid spam filters. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And…
Read More
According to Statista, the tourism industry grows steadily each year. Inbound tourism growth by area; as per Statista What this means, is that although the hospitality industry is saturated, there is still a need for hotels, guesthouses and B&Bs, all over the world. Armed with the knowledge that the industry is growing, if you follow the…
Read More
If you are reading this guide you are either: A: Desperately looking for a marketing idea to save your business. B: Aware that you should improve your salon marketing but not sure how to go about it. If you’re person A, don’t fret; you’ve come to the right place. There are tons of salon marketing…
Read More
March 12th 2019 celebrates 30 years of the history of the web. From the first web page to the way humans connect, communicate, spend and live their everyday lives, we take a look at the major events that have shaped our lives over the past 30 years… A Timeline Infographic: Looking Back at the First 30…
Read More
Ever since Amazon launched in 1995, not a year has passed without Jeff Bezos being mentioned in news articles a few dozen times. But 2018/2019 was a little different, with the number of mentions exploding both as a result of Bezos being named the richest man in modern history, and he and his wife of…
Read More
Being a realtor is not about buying and selling houses. It’s about selling dreams and lifestyles; in fact, buying a home is the ultimate purchase because people define themselves and others by the home they live in. In addition, buying or selling a home is one of the most significant actions a person makes in…
Read More
There are as many ways to promote your music online as there are music blogs, bands, and fans put together. The internet is literally awash with articles, videos, podcasts and tips from gurus and amateurs alike on how to do this. No doubt you’ve read or viewed many of them. But you’re probably finding you’re…
Read More